Three issues. About $11,400 on the line.
Your welcome series is dropping new subscribers at step three, your browse abandonment flow has been off for almost a week, and your cart abandonment delay drifted overnight. Open each in Klaviyo to fix.
Open
Welcome series step 3 returns 404
Critical · 1,247 profiles passed through this step in the last 24h · est. $4,800 at risk · started 12:08 PM
Browse abandonment flow paused 6 days
Warning · disabled by a user, never re-enabled · est. $3,200 at risk
Cart abandonment delay drifted to 6h
Warning · was 1h yesterday · catching shoppers after intent has cooled · est. $3,400 at risk
Worth knowing
VIP segment idle 11 days
Opportunity · 342 profiles · last touch was the April newsletter · suggested re-engagement campaign
Post-purchase flow has no upsell step
Opportunity · 1,840 conversions in 30d · category averages a 6.2% upsell take-rate
SMS opt-in rate 11pt below SMS-led peers
SMSOpportunity · 18k subscribers · 43% of email list · category top quartile sits at 65%
What changed
12 flows live. 3 need attention.
Most of your flows are healthy. The welcome series is the biggest concern right now — about a thousand subscribers a week pass through it and the third step is broken. Browse abandonment has been off for almost a week.
Step 3 has been dropping subscribers since 12:08 PM. Of the 1,247 profiles that hit it in the last 24h, 0 have advanced. The CTA links to /collections/spring-2026, which 404s — that collection was renamed last week.
All flows
Flows · what changed
Send cadence is healthy. Two campaigns underperformed.
You sent 28 campaigns in the last 30 days — about right for your list size. Most performed on baseline. The Friday newsletter and the May promo missed by enough to look at. Subject lines are likely the issue.
Open rate is 12 points below your weekly newsletter baseline (38%). Subject line was longer than usual and used "limited time" — a phrase your audience opens at half the rate of your typical curiosity-led subjects. Three previous Fridays at 38–42%.
Recent sends
Patterns worth knowing
Campaigns · what changed
14 segments. VIP has gone quiet for 11 days.
Top 5% by lifetime value, last touched on the April newsletter. The lapsed segment also grew 18% this month — worth re-engaging before they fully cool. One bright spot: engaged buyers is at an all-time high.
The lapsed segment grew 18% this month. Most of the influx came from buyers whose last order was in late January. Their welcome series performance was weak — open rate 11pt below baseline. Worth a re-engagement campaign before they fully cool.
All segments
Segments · what changed
Everything Playbook has noticed.
A complete log of detections, recoveries, drift events, edits, and scans — across flows, campaigns, and segments. Filter to narrow the feed.
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Klaviyo
Connected May 02 · read scope only · last sync 4 minutes ago
Slack
Send alerts to #retention · Sarah and JR
Shopify (optional)
Adds order context to issue alerts · not connected
Critical issue alert
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JR Dalba
Owner · dalbajr28@gmail.com
Sarah Chen
Editor · sarah@catalystgoods.co
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Value to date
Since you connected 47 days ago, Playbook has flagged $47,200 in at-risk revenue across 28 issues — surfaced an average of ~11 days before they would have shown up in a routine review. We've helped you recover $8,420 across 6 fixes. That's about $600 in catches per dollar spent on Brand.
BrandActive
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